Implemented a PLG strategy, boosting lead generation by 150%

Challenge/Problem:

  • Low inbound leads
  • Heavy reliance on manual sales
  • Users didn’t experience product value early enough

Solution:

  • Introduced 1st-hand product experience by Demo Account as the freemium or free tier was not possible for IoT-based GPS-tracking solution

Impact (Measurable):

  • +150% increase in inbound leads within 3 months
  • +20% increase in demo-to-paid conversion rate

Tools/Skills Used: PLG strategy

Industry & Product: IoT, GPS-tracking platform.

Introduced a code review strategy, reducing bugs and feedback by ~25%

Challenge/Problem:

  • Inconsistent peer reviews
  • No enforced testing standards

Solution:

  • Convinced top management to hire an SQA & Test Engineer
  • Implemented testing coverage KPIs
  • Encouraged coding standards like design principles (especially the Single Responsibility Principle)

Impact (Measurable):

  • 25% drop in post-release feedback loops
  • 33% reduction in customer bug reports

Tools/Skills Used: Bitbucket, Trello

Industry & Product: SAAS, CRM

Increased User Retention with Feedback Systems, Enhanced Product Attachment by 20%

Challenge/Problem:

  • No structured feedback system
  • Customers are not willing to fill up survey forms themselves

Solution:

  • Introduced customer survey forms
  • The customer support team was responsible for calling customers & fillup the forms on their ba-half
  • Closed the loop with visible changelogs

Impact (Measurable):

  • 20% increase in user attachment rate
  • 3x more actionable feature requests

Tools/Skills Used: Google form, Trello

Industry: SAAS

Reduced Timeline with Smart Planning, Cut Project Delivery Timelines by 10%

Challenge/Problem:

  • Poor task granularity
  • Overlapping responsibilities
  • Missed delivery dependencies

Solution:

  • Introduced the Work Breakdown Structure (WBS) framework
  • Created task hierarchies and owner mapping
  • Synced WBS with Agile backlog for clarity

Impact (Measurable):

  • 10% reduction in average project duration
  • 30% fewer scope creep incidents
  • 2x better sprint velocity

Tools/Skills Used: PRD, WBS, Scrum, Sprint Reviews

Industry & Product: SAAS, Android & iOS Apps

Building Resilience with Dual Login, Ensured Uninterrupted Access with Dual-Backend Authentication System

Challenge/Problem:

  • The new back-end needed to be deployed for the upgraded system/solution
  • The users were not supposed to select the backend(server) while Login
  • Outdated customers’ mobile number that needed to send OTP while back-end transfer

Solution:

  • Designed a middleware to store user info (currently in which backend/system), as a part of the authentication system
  • Integrated dual-backend token sync
  • Implemented failover logic in the app layer

Impact (Measurable):

  • Tends to zero reported auth errors post-release
  • Around 20% of users’ info updated with their current mobile number

Tools/Skills Used: JWT, Firebase Auth, Django, Laravel (used by devs)

Industry & Product: SAAS, GPS-tracking platform (IoT)

Leading a Multi-Platform Product Launch, Integrating IoT & Mobile/Web

Challenge/Problem:

  • Multi-stack coordination (6+ tech stacks)
  • Distributed team collaboration
  • Complex device integration

Solution:

  • Led Agile squads for each platform
  • Introduced middleware API to sync devices with apps

Impact (Measurable):

  • Product launched on time across 2 platforms
  • 10% faster cross-team delivery cycles

Tools/Skills Used: Android (Kotlin), iOS (Swift), Web frontend (React), Backend (Django), Middleware (Laravel) & IoT devices parser (Node.js)

Industry & Product: SAAS: Web, Android & iOS Apps, GPS-tracking platform.